Consumers in the United States and the United Kingdom are spending more time on the short videos platform than on Google’s video streaming giant, according to a report by App Annie, an app analytics firm.
As per the report, which only accounts for Android phones, US TikTok users have watched over 24 hours of content per month as of June 2021, compared to the 22 hours and 40 minutes they watched on YouTube during the same time period.
The difference in time spent on the two platforms is much more striking; Tiktok consumers have watched over 26 hours of content per month, while Youtube users only watch around 16 hours of content per month.
As said earlier, the report only accounts for Android devices, making this not a full representation of how the video market is on mobile. Additionally, YouTube still leads in terms of overall time spent, as well as the number of users.